Kristen Stewart talks with ELLE South Africa Magazine!

Discover Gabrielle Chanel through Kristen Stewart

A CHANEL ambassador since her encounter with Karl Lagerfeld for the 2013-2014 Paris-Dallas Métiers d’Art collection, actress Kristen Stewart is the face of the new fragrance GABRIELLE CHANEL. Launched this month, the fragrance is a homage to the real Coco Chanel, Gabrielle being the name which appeared on her birth certificate. Who better to front the campaign than Kristen, whose rebellious spirit is reminiscent of Gabrielle’s. Like the fragrance and inventor, she is passion, style and freedom personified.

Ahead of my trip later this week where I will be travelling to France to discover more about the creation of the fragrance, we’re sharing this interview with Kirsten about her experience shooting the campaign in Aubazine, where Coco Chanel once lived.

First, how was your journey in Aubazine? How did you find the place, the atmosphere?

Kristen Stewart: Being in any space that she inhabited is atmospheric. Maybe because it’s something that we’re all interested in, so we project her on every wall and around every corner, but the whole time you’re wondering if she sat on that step, or where she went and wrote in her journal; where all these ideas came from. It’s cool to visit a place of conception. Essentially, that was it. The whole time I was there, I was wondering where she sat most of the time, you know: that tree was there when she was here; she’s probably picked cherries off of that tree. It’s cool to walk in her shoes, so to speak.

I saw the pictures and I found there was an atmosphere of peacefulness. Did you feel it or absolutely not?

KS : It was such a lovely day. We were a group of maybe fifteen people at this immense space. We didn’t feel like we were making pictures to sell a fragrance. Those images are very captured. I didn’t feel like I was taking pictures; I was just being in the space, and she was with me and we were just there. You’re right though; I saw them too and they look thoughtful, rather than showy in any way.

Could you live in this very quiet, lonely kind of place? Or is it just not for you?

KS : For a minute. I have a lot of different aspects of myself. I feel like part of me wants to say “yes, I could do that”, but then I know that I have a million different other things that I want to do. It’s lucky that I’m an actress because I get to live and really commit to a lot of very different experiences. But yeah, for a moment, absolutely; it’s genuinely a very serene place. It’s really great!

Before the GABRIELLE project — before the bag and the fragrance— did you know all of these stories about Gabrielle?

KS : I’ve learned everything throughout the course of this whole experience, even before the GABRIELLE thing. We’re talking about Gabrielle Chanel every time I work for CHANEL. Her influence doesn’t go; she’s still here. Everyone who works for the house loves her as if they know her. Karl Lagerfeld asked me to play her role in the short lm Once and forever. The entire time we were working, people had to come over and tell us to keep shooting, because he couldn’t stop talking and teaching everyone about her and what her life was like. Details, details, details: he’s obsessed with details! So, I’ve received a massive CHANEL education. Just being around these people, it’s what they care about, so it’s always coming up.

Do you have anything in common with Gabrielle in life, in the way you think, in the way you work, maybe? Do you feel close to her?

KS : I think we’re probably very, very different. And it’s hard to lay claim to some of the attributes that I admire in her because it sounds self-aggrandizing and silly to claim that you are driven, committed to authenticity and unabashedly yourself, and all of these things. But, as successful as her mark on the world has been —not just in fashion, but really just artistically— her life really went up and down. There was a lot of turmoil and not everyone loved what she did all the time, but she still did it and she never stopped. And her work ethic is astounding and I would like to say that that’s how I want to live.

What is the most important thing you will remember about Gabrielle and maybe Aubazine?

KS : I think that the idea that other people regard her as a rebel but that is clearly an outsider’s perspective. I don’t think she was fighting anyone. I think that to be deemed rebellious is something that implies that there was an aggression behind it. There was an ease in her being herself; it was not difficult for her to be herself. Even in her style, in her clothing, in the things that she made, there is an ease. Nothing tries too hard. Everything just is what it is, very simply and very easily. That’s the coolest thing. That’s very cool!




Kristen Stewart attends the Rebel in the Rye New York Premiere!



Kristen Stewart attends the Come Swim LA Screening!




Kristen Stewart attends the MOMA Screening of Refinery29’s for Come Swim!




New Gabrielle Chanel Perfume AD Stills & new AD Film!

The Fragrance Gabrielle CHANEL – THE FILM:


 Interview with Caroline de Maigret:


Kristen Stewart talks with Marie Claire French Magazine!

“I chose what I wanted to be and I am.”

These words from Gabrielle Chanel could be those of Kristen, ambassador of the house since 2013. This free woman, from the look to her choices, has come a long way since the Twilight saga. It is his personality and his independence of mind brushing insubordination that allow him to embody the eponymous fragrance.

For Thomas du Pré de Saint-Maur, artistic director of beauty, watchmaking and jewelry Chanel, the choice was obvious: “Kristen personifies eternal insubordination. She is super modern, physically and in her cash She has a magnetic and dancing presence, a visceral relationship to the camera, and she has very little repeated the dance of the commercial film of Ringan Ledwidge as she naturally knows Her body and space, her touching form of shyness disappears when she plays or when the subject counts for her, and because she is engaged she is wanted. who is she.”

A single interview of the muse is granted in France, short and timed, in a suite of the Hotel Raphael, in Paris. In denim and T-shirt, she is pale, surrounded – the day after a night of launch of perfume with private concert of Pharrell Williams – but of a troubling beauty. His shaved platinum hair and the intensity of his pale green look contradict his apparent fragility. Despite our time, it is totally present.

Marie Claire: Are you sensitive to perfume in general?

Kristen Stewart: I have a strong sense of smell, I do not like scents easily. Gabrielle de Chanel combines audacity and discretion. It is a delightful scent, which does not speak loudly but which one hears. I must theoretically talk about it, it is obvious, but I sincerely love it. It’s a good thing, I could not lie.

Do you wear it every day?

No, rather according to my moods. A good fragrance, it should be like a dress that you do not plan to put on but which, once worn, brings out a facet of your personality, for example an evening. I alternate several, Chanel – Beige, Boy and Gabrielle – or other brands.

Are you attached to a childhood scent?

I grew up in the Valley of San Fernando, where the orange blossom grows. By visiting the Chanel perfume laboratory, I immediately recognized this note which embodies all my childhood.

What do you have in common with Gabrielle Chanel?

It would be arrogant to compare myself to her, there are so many beautiful things to say about what she did. It was true, it went against the very traditional and standardized mentality of its time. I wish I could project myself in this line.

This is the image you give. You do not hesitate to be in political commitment, as after the election of Trump. Where does your militant temper come from?

That’s certainly what you read about me that makes you say that. I do not think I know everything, I do not pretend to be a militant, but I sincerely say what I think. I want to be honest with my thoughts, with my inclinations. Whenever I revealed my feelings with truth, I achieved my goals. Most girls of my age, like me, express their convictions. I have confidence in this new generation, which is mine. If we take away the weight of traditions and what we are taught to be based on the sincerity of ideas, my country would be fantastic.

Do you like your age, precisely?

I would love to be 23 years old forever but I have 27. But getting old does not worry me, I want to try a lot of things.

Do you feel the need to play sports?

I do not practice any sport but I am very active, I never stop moving.

But you dance like an expert in the film of the campaign …

The merit comes to the director who asked me to react to the weight of the ideas imposed. I did not dance to be cute or attractive but to express insubordination. So I went. This is undeniable, facing a challenge I need to succeed.

What is your relationship to food?

I love it ! Even cooking brings me a lot. This is one of the most beautiful jobs I would have liked to do had I not been an actress.

Do you sleep well?

I wake up very early and even several times at night. I never let go, my sleep is light. To hold, I avoid coffee, to favor green tea. And the water. Drinking a lot of it means feeling alive.

Are you taking your naked face out?

Yes, most of the time. I have dark circles , it’s family. I do not like to cover them and besides I would not get there. So I do not care, I assume them. The effect is quite interesting. In general, I content myself with a little mascara and eyeliner. I grew up in the 1990s, it was done at the time.

The three beauty products you never separate?

A sunscreen to protect my skin , a mascara, a lip balm .

What is your addiction?

I have a lot. I’m obsessive. When I love, it’s intensely. I’m mostly addicted to my job. I’m very lucky to be able to do it, I can not do without it. The actors are tainted, they need to interpret.

You just switched to short platinum for a role. Do you like your new look?

Before shaving my head, I was afraid it would harden my features. And yet, immediately after cutting so short, I felt more feminine. I am no longer hidden by a curtain of hair, I unveil my neck and my face. I reveal everything.

What is your definition of femininity?

Your question, it is too complicated, it deserves reflection. Let’s say that women have a presence strong enough to remain discrete. One can be listened to by speaking in a low voice.